Widen the frame first
Before committing capital or time, I work to see the whole field — the second-order effects, the quiet risks and the options not yet on the table.
Randall Ettinger — Advisor to Formidable Entrepreneurs
See the full field.
Perspective, judgment and alignment for founders and investors facing decisions with real tradeoffs.
How I work
A deliberate way of thinking about hard decisions.
Aligned, for the long term
Long-term, selective partnerships built on trust and genuinely aligned incentives. Fewer relationships, held to a higher standard.
Clarity under uncertainty
Clear thinking when timelines are long and information is incomplete — where most of the value, and most of the mistakes, are made.
Is the situation actually complicated, or is it really quite straightforward — but you’re making it complicated because it requires a lot of courage to make the straightforward decision?
Latest writing
Notes on judgment, capital and the long game.
Coming soon
Essays are on the way — short, considered pieces on the decisions that matter most. Visit the blog →
Your calendar is the most honest autobiography you’ll ever write.
Let's talk.
If you're facing a decision with real tradeoffs, start a conversation.
Email Randall